DEFY Appliances awarded with International Environmental Management Standard Certification

by Aug 27, 2018Climate Change

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DEFY Appliances commitment to the environment has been acknowledged with an ISO 14001:2015 certification, awarded by the British Standards Institution (BSI), an internationally recognised certification body accredited by UKAS.  This certification represents DEFY’s conformance with an international environmental management system – ISO 14001:2015.

This certification was proudly received by DEFY’s CEO, Mr Evren Albaş. Mr Albaş says, “At DEFY, we are committed to conducting our business in a socially responsible and ethical manner. We embrace our responsibility to our employees; the people of our country and we respect the globe.  Sustainability is a business imperative and DEFY leads our industry in managing and entrenching world class standards across all functionalities in our business. The element of sustainability, and more specifically “energy efficiency” has become standard features in our appliance ranges. DEFY’s consumers and stakeholders can rest assured that we at DEFY are passionate about efficient uses of resources and reduction of waste.”

In a realm of ever-increasing environmental depreciation, it is imperative that businesses place emphasis on their environmental impact. To achieve these objectives, DEFY is committed to using energy and natural resources efficiently, preventing pollution and reducing waste and water consumption throughout the production process, prioritising climate change and raising environmental awareness of DEFY employees and of society itself.

“We would like to thank the DEFY team for all their hard work which has made this achievement possible. We will continue to work together to improve our performance in the social, environmental and economic fields and innovative processes that generates value for our entire operations, “says Mr Albas.

About DEFY:

South Africa’s Number 1 Appliance Brand

DEFY Appliances (Pty) Ltd is the largest manufacturer and distributor of major domestic appliances, in Southern Africa’s. DEFY has offered the consumer a full range of kitchen, laundry and small domestic appliances for over 113 years.

Established in 1905, Defy debuted, by manufacturing the very 1st electric stove in South Africa. In the last 80 years, the brand has further entrenched its footprint in South African households through the manufacture of durable goods such as gas ovens, washing machines, dryers and ovens. This has led to DEFY becoming the largest white goods manufacturer in the country while presenting the largest product range in South Africa.

Our innovation has not gone unnoticed and we have been awarded one of the KZN Top Business Award, The Sunday Times Top Brands and recently the Ask Africa Kasi Awards, to name a few.

DEFY’s Cooking Appliance Range is at the heart of our business, our Gemini Collection boasts a sleek and sophisticated new design, coupled with Feast Master Capacity, ideal for bulk cooking. Defy’s signature Thermofan Technology allows you to use both baking trays at the same time, cooking multiple dishes simultaneously without any flavour or aroma transfer.”

DEFY has recently included a stylish range of small domestic appliance which includes a range of blenders, juicers and coffee makers, which is quickly proving to be in high demand.

Our Cooling range boasts NO FROST Fridges with DUAL COOLING technology (to manage the South African humidity, along with better energy efficiency, odour control, ensuring you have fresher food for longer) and not to mention a 4-star freezer.

We are the only brand to have incorporated Blue Light Technology into our side by side fridge freezers, which extends the life of your fresh produce, due to photosynthesis. At DEFY bigger is better, as we boast the largest side by side spanning a full 1 meter, more than enough space for the big hearty family.

All DEFY units offer a “Auto Defrost” fridge function, which allows units to automatically drain excess liquid. DEFY’s well-renowned chest freezer range offers a multi-mode function, allowing you the freedom to convert your unit between a fridge, chiller and freezer.

Our laundry range boasts Aquafusion technology in our front loaders which maximises washing power efficiency, ensuring you get the most out of your detergent. Surf’s up with DEFY’s Aquawave drum technology, in both top and front loaders, this new technology aids in more effective washing, for those active family needs.

At DEFY we believe in innovation through technology, we believe in Better. We endeavour to find solutions to current economic conditions such as electricity and water shortages by engineering products which help you to live a cleaner, Eco-efficient life, and reduce your electricity and water consumption.  

To find out more about us go to, or follow us on Facebook, Twitter , Instagram

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